New OSU "Beaver" logo:
Designed by the wizards at Nike, along with corresponding new uniform designs for all the various sports.
Here is the current logo that one is replacing:
That one was a redesign they did back in 2000. After the original Benny Beaver had been around since 1951. You'd think we could hang onto this one for longer than that, but I guess not.
Anyway, here is an actual beaver:
(creative commons photo credit: Tancread@flickr)
Evidently the students seem to like the new look, so that's good I guess. Of course the real reason for the change is most likely to encourage the thousands of idiotic football fans to buy replacement replica outfits so they can "support" their team while they watch "student athletes" continue to be exploited by the NCAA. I'm sure OSU and Nike came to a mutually profitable understanding about all this. I'm also pretty sure only a tiny portion of this (if any) will actually ever trickle down to the University's general fund. So it is, so shall it ever be.