New OSU "Beaver" logo:
Designed by the wizards at Nike, along with corresponding new uniform designs for all the various sports.
Here is the current logo that one is replacing:
That one was a redesign they did back in 2000. After the original Benny Beaver had been around since 1951. You'd think we could hang onto this one for longer than that, but I guess not.
Anyway, here is an actual beaver:
(creative commons photo credit: Tancread@flickr)
Uncanny, eh?
Evidently the students seem to like the new look, so that's good I guess. Of course the real reason for the change is most likely to encourage the thousands of idiotic football fans to buy replacement replica outfits so they can "support" their team while they watch "student athletes" continue to be exploited by the NCAA. I'm sure OSU and Nike came to a mutually profitable understanding about all this. I'm also pretty sure only a tiny portion of this (if any) will actually ever trickle down to the University's general fund. So it is, so shall it ever be.
Nice beaver!
ReplyDeleteI like the current one better than teh new one but not by much. The other nice marketing trick they can do is bring back the old "smiling" benny to occasionally drum up some sort of faux-nostalgia and sell more crap, kind of like the nhl.
I'm sure I'll get used to it, I didn't like the current one when they released it either (not that I really do now, but it's not as annoying). I grew up seeing the old original one so that's what's burnt into my brain as the "right" one.
Deletebtw, I see that your commenting policy requires I buy you beer. I hope you'll accept homebrew.
ReplyDeleteOf course! The only stipulation is "yummy" -- whatever the source.
Deletestill working on the yummy part first batch not so yummy second much better I'll be switching to all grain for the next
ReplyDeleteIf it was easy everybody would do it. Not that it's ridiculously hard, but there are subtleties.
DeleteOh I'm not going to stop until I'm making really good beer. I think extract brewing can only get u so far. This 2nd batch is an extract pale ale with some cascade dry hopping. It's actually really good and not even fully carbed up yet. Cheers!
ReplyDeletecould be worse. Could be a squirrel.
ReplyDeleteI like the new one. Zombie, here!
Same as the damnable NFL throwback jerseys - ya gotta have the complete set to support yer boys. (The Packer throwback is hideous, I ain't going there...)
ReplyDeleteI have a suggestion for the Beaver logo!
What!? I'm thinking of Two Angry Beavers.
What?!? I'm as pure as the driven oh fuckit.
Heh. I deny completely having unsavory thoughts about where the new logo might appear on the track and volleyball uniforms.
DeleteIf you can't get laid in Beaverton...
ReplyDelete